What is WooCommerce Cart Abandonment and How to Take Advantage?

Michael Oldborn

More than half of the world has started to do almost all of their shopping on digital platforms. In the rapidly developing world, companies have developed different methods to conduct user-oriented studies. They found solutions by looking for ways to retain customers in a shop site.

What is WooCommerce Cart Abandonment and How to Take Advantage?

More than half of the world has started to do almost all of their shopping on digital platforms. In the rapidly developing world, companies have developed different methods to conduct user-oriented studies. They found solutions by looking for ways to retain customers in a shop site.

This article covers the actions that should be taken to ensure that users buy the products they add to their shopping cart without giving up. Thus, when you reach the end of the article, you will have an idea about the WooCommerce Cart Abandonment issue. You will also see suggestions for solutions to recover these sales.

So let’s start!

If you have an online store and the majority of items added to your cart don’t convert to purchases, you’re in for a serious problem. Because that shows you are losing a lot of sales.

First of all, you should ask yourself this question. Why should you recover your abandoned cart sales on Woocommerce?

Why You Should Recover Your Abandoned Cart Sales on WooCommerce?

Let’s explain this with a simple example. Think of it this way. When people add a product to a cart in a physical market, they start the shopping process. When you think logically, the product added to the cart is taken to the cashier at the end of the shopping and purchased. You should know that this is not the case with online sites. Users can add products to their shopping cart on an online site. However, the shopping cart abandonment rate is approximately 70%. He may not be able to make the purchase by giving up.

There are many reasons for abandoning the shopping cart on online sites. The most common causes are high shipping costs, user logins, slow payment processes and new account creation.

If we want to reduce the rate of users abandoning their shopping cart, we need to make adjustments by addressing some factors on our WooCommerce website. With small and simple touches, you can regain a large part of the sales you lost.

There are multiple effective ways to recover WooCommerce abandoned cart sales. Let’s move forward by examining what they are.

1- Remind Basket Items With Popup When User Leaves The Site

This method is very important. Occurs when the user leaves the browser window with the mouse. In this way, you will remind the users of the basket once again.

Cart Abandonment

With this popup, you can redirect users to shopping by offering free shipping or special coupons, preventing them from giving up on cart sales. If you already offer something like this, some users may be skeptical about their last-minute purchase decision. A question may have caused this to be answered.

Users need some reassurance that they are making the best decision. In these cases, you can create a popup for users to answer their questions.

For example, a button like “Request my discount now” can be added. With this button, they can go to the cart and complete the shopping.

Alternatively, you can include a “I have a few questions first” button in the Popup. Thanks to this button, the user can not give up on the purchase and go directly to the questioning part.

A Popup like this can save thousands of your sales. It would be useful to try this method on your WooCommerce website.

2- Send Cart Abandonment Notification to Subscribers

Such notifications allow you to connect with users even if they leave your store. Notifications allow users to appear in their browsers even if they are not actively present in your store.

You can send notifications when the user abandons the shopping cart, as shown in the example below.

Cart Abandonment

You can easily send these notifications via plugins. At this point, I recommend you the PushEngage plugin. With the free version of this plugin, you can send 30 campaigns to 200 subscribers every month. Easily adjustable and usable, this plugin will make your job easier.

In addition, you can send an abandoned shopping cart message to your subscribers via e-mail. In our next article, we will give you detailed information about e-mail sending automations.

3- Design Your WooCommerce Cart More Visibly and Noticeably

Remember that most users add the product to their cart for later viewing. But in the digital environment, people’s attention span is shorter than normal. In other words, users may forget that they have added products to the cart. That’s why it’s very important that your shopping cart icon is visible and prominent.

Cart Abandonment

Almost all WooCommerce themes have a special shopping icon at the top of the page and in the navigation menus. If your site does not have this, you should add it immediately. You can use the WooCommerce Menu Cart plugin to create it.

4- Arrange Hidden Costs and High Shipping Fees

One of the major reasons for cart abandonment is high shipping costs. Costs can sometimes develop outside of you. But you can make your users overcome this situation.

If you know the shipping cost, show it in the product description or on the pricing page. You can overcome this problem by showing the shipping fee to the user immediately.

Estimating shipping becomes quite difficult as many stores charge different prices. Fortunately, WooCommerce plugins help us quickly to calculate these shipping prices.

We recommend using the Table Rate Shipping plugin among these plugins. It is a plugin with a very useful and simple interface. It just adds an additional shipping option to your WooCommerce product pages.

5- Provide User Convenience by Activating the Guest Payment Method without Creating an Account

While most WooCommerce stores require an account to be created to make a purchase, some users may want to do so without creating an account.

You can easily enable guest payment method in WooCommerce. Thus, the purchase process takes place without registration.

Follow the WooCommerce – Settings – Account & Privacy steps and tick the guest logout box.

Cart Abandonment

Also, don’t worry, this step will still store the customer information you need to process the order.

6- Speed Up Payment Process

Are you aware of how fast the world’s leading online sites are? These big companies lose millions of dollars with a second delay. To prevent this, they keep their site speeds at the highest level.

Cart Abandonment

That’s why your site needs to be fast and responsive in order for users to keep their attention on your site.

7- Offer Different Payment Methods

Having different payment methods can push the user to flee your site. Because there may be users visiting your site from many parts of the world. That’s why it’s very important to use different payment methods to avoid the WooCommerce Cart Abandonmet incident.

You can add payment methods such as Credit Cards, Paypal, Payoneer. For this, follow the WooCommerce – Settings steps and click on the “Payments” tab.

Cart Abandonment

Here you can provide convenience to users by configuring the necessary features.

8- Add Details That Will Give Users Confidence To The WooCommerce Cart Page

When users shop on online sites, they are curious and care about how well this site is known by people. They want to know that they are shopping from a legitimate business and that their card information is securely stored.

Cart Abandonment

The first step to give this trust is the SSL certificate you use on your site. SSL certificate is important for the processing and protection of your data. This gives users confidence.

We hope this article clarifies and benefits WooCommerce Cart Abandonment. If you have any questions about the subject, you can send them by writing under the article.

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